Just the Facts... on Greeting Cards

Hi Friends - In the past couple days, we've fielded a lot of questions regarding our business with Send Out Cards.  The fundamentals of 'how to get started, the history and mission, the future, and more.' In the conversations, we've also talked about Netflix and how Send Out Cards is often compared to Netflix.  And they are a good comparison - what if you knew about Netflix ten years ago and you could make $ on each DVD sent out... well, the time is here with Send Out Cards and the the chance to make $ with each card or gift that is sent out.  We usually ask you to message us for details because I do believe in the relationship with those we sponsor. We don't just *sign* someone up for SOC.  We get to know you, your need and what package will fit you best... do you need it for business, personal, or both... give us a call or email to start OUR conversation.

In one of the conversations, we were asked about the greeting card company.  We did some research and found some facts.  (Thanks Laurie Delk!)

U.S. consumers purchase approximately 7 billion greeting cards each year, generating nearly $7.5 billion in retail sales. The exchange of greeting cards is one of the most widely accepted customs in the U.S.

The average person receives more than 20 cards per year, about one-third of which are birthday cards.

Greeting cards range in price from $1 to $10, although counter cards typically cost between $3 and $5. Cards featuring special techniques, intricate designs and new technologies are at the top of the price scale.

Women purchase more than 80 percent of all greeting cards.  *And although women are more likely than men to buy several cards at once, men generally spend more on a single card than women.

There are two categories of greeting cards -- Seasonal and Everyday. Total card sales are split approximately 50/50 between the two types.  The most popular Everyday cards are Birthday (60%), Anniversary (8%), Get Well (7%), Friendship (6%), and Sympathy cards (6%). The most popular Seasonal cards are Christmas (60%), Valentine's Day (25%), Mother's Day (4%), Easter (3%), and Father's Day (3%) cards.

Nine out of 10 Americans say they look forward to receiving personal letters and greeting cards because cards allow them to keep in touch with friends and family and make them feel they are important to someone else.  Although e-mail, text messaging and phone calls are valued by Americans for helping them communicate with family and friends, the majority of Americans say they prefer the old-fashioned handwritten card or letter to make someone feel truly special. 

More than 90 percent of all U.S. households buy greeting cards, with the average household purchasing 10-30 individual cards in a year, but have a NEED for 70 greeting cards a year.

Why don't people buy these other cards? It's more expensive, it's inconvenient, it's time consuming, and they forget.  Well, we have a fix for all the above - Hopefully we can help you... and then you can help the next person looking for a great system for keeping in touch. 

You can do this too... Always here for you - Danielle