Saturday, April 9, 2011

Appreciation Wins Over Self-Promotion… Everytime!

Simple question to get you thinking… Do you appreciate your clients and customers? If not, you’ll lose them in about four years. It is easier to keep your current clients and customers than go out and find others to replace them.  In my business, it is all about the relationships.  Although you may think your business is (insert type of company), you are really in the relationship business too. 
Approximately 70% of people will leave a business or a person (insert your title here) because they don’t feel appreciated.  Telling your client or customer is important; however, taking the time to send a card with a meaningful message is priceless.  Statistics show that if you are not "in front of your client" monthly or every other month, you will lose 10% of your clients - in ten months, you are out of clients from that original set.
Sending these cards to GIVE and not GET will make a difference in your business – in sales, referrals and so much more.  And while you’re sending cards, don’t forget those who work with you or beside you as a synergy partner and such.  Be genuine in your note and have no other motive or attempt to pitch a product or sale; the card should be about your client/customer.
With the ease of the internet and in the click of a button, send one card… send 1,000s of cards – I can show you how. You will see your customers appreciate that you care and will see your retention rates remain steady while these current customers help build your business with new referrals.  People choose to do business with those they trust – and a recommendation from a friend weighs more than an Yellow Page Ad, Facebook Page, or coupon.
Think about these three questions posed by “The Amazing Service Guy,” Kevin Stirtz:
1. I understand my customers have made a choice to be here…
2. I understand without my customers, I would not have a job or a paycheck…
3. Therefore I need to show my appreciation to every customer every time I work with them.
Allow us to show you how easy, convenient and affordable this appreciation concept is with a quick phone call or walk-thru.  May your business continue to bloom this season --Danielle

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