It was a busy Wednesday and I wanted to share a lesson learned from a great meeting today with a direct sales business owner. In our dialogue and brainstorming efforts, they shared a story about noticing a customer disappear from their sales list. With follow up, the customer told them that they switched reps ‘because they didn’t think it mattered.’ OUCH! This customer did not think their business mattered to that business owner (sales rep).
Do you know the number one reason people STOP doing business with you? The #1 reason people stop doing business with you is because they forgot about you! Regardless of what your business is – direct sales, small business, non-profit (fundraising needs) or large-scaled business with multiple departments or people (agents, reps, etc). As stated with today’s example, the #2 reason people stop doing business with you is they felt you took their business for granted and didn't appreciate them! (Even if you still cared and often thought about them, the customer did not know that.)
Every month that you do not communicate in some way with your prospects or customers, you lose 10% of your influence over them. If you let 10 months go by and never touch base, you have lost 100% of your influence and cannot get that back. Now think of the opposite outcome if you were staying in touch with your customers and they were sending you referrals and leads...
Need a system to help you stay in touch with your customers and show them that yes, you do care? I bet I know a Gratitude Girl who will help you get started. J Wishing you Mohr Success - Danielle
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